From zero online to ₹50 lakh a month.
Born where the world’s weight falls away.
Gokyo Outdoor Clothing & Gear takes its name from a sacred Himalayan village — the kind of place you reach only by choosing altitude over ease. Founder Venki built the brand from three decades on trails and summits, around one idea: light on weight, heavy on purpose. Premium jackets, base layers and trekking gear, organised into the Sherpa, Alpine and Explorer series — made for India’s adventurers and priced so the outdoors is within everyone’s reach.
A great brand that was invisible online.
Everything about Gokyo worked — except the part where someone could actually buy online. The old website worked against the brand: it looked untrustworthy, products were named inconsistently, and people gave up before they found what they wanted. We weren’t fixing a store. There wasn’t one to fix.
What we set out to do.
Make the brand look like itself. Make the store easy and trustworthy to buy from. Make it findable. Then put the right products in front of the right people. Here’s how that broke down.
Website Revamp
A full Shopify rebuild — brand identity, UX, speed and conversion.
SEO Foundation
Content strategy, keyword targeting and technical SEO.
Google Ads
Performance Max, Brand Search & YouTube — powered by clean product data.
Meta Ads
Full-funnel — prospecting, retargeting and seasonal pushes.
Merchant Center
~5,000 products structured and approved for Shopping & PMax.
Creative & Inventory
Hero-product strategy and demand forecasting six months ahead.
Same jacket. A page built to sell.
We rebuilt the product experience end to end — here’s the K2 Survivor Jacket.
Built before we spent a rupee on ads.
Before running a single campaign, we made the catalogue clean enough for Google to sell it for us — ~5,000 products structured in Merchant Center with proper titles, descriptions, GTINs and labels. That clean data became the backbone of every Performance Max campaign.
Top Quality Store badge · 8.5 images per product · 1.23s desktop load · ₹0 return cost · 1,650 reviews collected.
People started finding Gokyo on their own.
Content strategy, keyword targeting and technical SEO — 15 months of compounding organic growth, now ranking #1 for all brand keywords.
₹63K to ₹15.16L in a single quarter.
Full-funnel Meta — prospecting, retargeting and seasonal campaigns scaling from ₹63K to ₹15.16L in the first quarter, then holding a steady 4–5x return.
Every ₹1 spent returned more than ₹12.
Three campaigns working in sync — Performance Max for products, Brand Search to own the name, YouTube for awareness. Clean product data was the backbone that made it deliver.
Performance Max
Brand Search
YouTube
The smartest work happened around the ads.
Hero Product Identification
We read revenue, ad and behaviour signals to find the SKUs that actually sold — then put budget behind the winners and cut the slow movers.
Seasonal Forecasting
Year-one sales told us what was coming. We gave Gokyo six months’ notice on demand spikes — jackets were stocked before winter, never after.
Creative & Ad Copy
Product copy, UGC briefs and collection campaigns — tested relentlessly across formats and audiences on Meta and Google.
Inventory Planning
Data-backed stock recommendations kept the hero products available through peak season — protecting both ROAS and revenue.
The numbers.
Venkatesh Maheshwari
“What stood out was their ownership, responsiveness and business-first approach.
We’ve had the pleasure of working with Big Bang Commerce as our Performance Marketing and E-commerce Partner. Led by Vish, their team helped us build our online business from a startup stage and scale it into a meaningful contributor to our overall revenue — covering catalog management, online brand management, performance marketing, customer acquisition and overall digital strategy.
They worked like an extension of our team and played an important role in growing our online business, and we’re happy to recommend Big Bang Commerce to any brand looking for a committed, results-driven digital growth partner.