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A B2B chocolatier, given its first taste of going direct.

Chocolove is a premium, women-led chocolatier loved across Mumbai’s corporate gifting circuit. They came to us to do something they’d never done: sell straight to the people who actually unwrap the box.
Custom Shopify · UI strategy · D2C launch
B2BHow they sold before
0Direct-to-consumer presence
BulkTheir entire order book
Chocolove D2C storefront hero
B2B → D2C
A brand-new sales channel
100%
Custom Shopify build
Styled to sell
Photography & mood, made for web
Ops-ready
Their team, on D2C ops

A premium chocolatier, made for gifting.

A Mumbai chocolatier led by a mother–daughter duo — founder Vedika in the kitchen, her daughter Shloka shaping the brand. Indulgent, handcrafted and made for gifting, their chocolate was already loved; it had just never been sold direct.

Artisanal
Handcrafted, small-batch chocolate with a gifting soul.
Women-led
Founded and art-directed by a mother–daughter duo.
Gift-first
Built for celebrations, corporates and considered presents.

They could make and ship at scale — just never direct.

Chocolove already had the kitchen and the logistics behind large private and corporate orders. What they’d never done was sell to an individual, online, one box at a time — a different muscle entirely. So beyond the store, we set up their D2C operations and trained the team to run them.

A storefront and catalogue, built from scratch
Shopify training for the in-house team
Connecting shipping partners to direct, per-customer orders
Online payments for individual checkouts
Mumbai local delivery and store pickup
Brand-true UI — not a template
The brief
Give a B2B brand its first D2C channel — and train them to run it.
Not a tweak to a store they didn’t have, but a direct-to-consumer business stood up from the ground.

Turning a brand you can hold into one you can scroll.

Chocolate lives in texture — foil, ribbon, the snap of a praline. Working hand-in-hand with Shloka, we translated the brand’s packaging, palette and voice into a digital UI, so the store feels unmistakably Chocolove the moment it loads.

UI DesignSetting the fonts, typography and overall visual style the store is built on.
Chocolove styling and photography referenceChocolove palette and typography
Mood & storytellingThe overall look and mood of the store — banners and editorial, art-directed to feel like the brand.
Chocolove banner art directionChocolove editorial
Chocolove brand visualChocolove brand visualChocolove brand visual

A shop page that’s a pleasure to browse.

Indulgent to look at, effortless to scan — clear labels and a considered rhythm that move someone from browsing to a full bag.

NavConsidered navigation across a growing catalogue — florentines or a gift hamper, never more than a glance away.
Chocolove storefront navigation
ShopThe shop page in full, top to bottom — designed with clear category labels.
Chocolove shop pageChocolove shop page

Where the craving becomes a purchase.

Rich imagery, clear options and gentle nudges, designed for desktop and mobile — so choosing and gifting feels as easy as the chocolate is good.

Product pageThe full product page across devices, including suggested products that turn one treat into a basket.
Chocolove product pageChocolove product pageChocolove product page
Custom featureMany chocolates are perishable and Mumbai-only — so a pincode check on the product page shows what can reach you before you buy.
Chocolove pincode deliverability check, desktopChocolove product page, mobile viewChocolove suggested products, mobile view

A cart that knows where it’s going.

Delivery matters as much as design. The cart makes the choice obvious — Mumbai local delivery, Pan-India shipping, or store pickup if you’d rather collect it yourself.

BagA clear, light shopping bag — easy to review before checkout.
Chocolove shopping bagChocolove shopping bag
DeliveryDelivery options and a store-pickup choice, surfaced in the cart so there are no surprises at checkout.
Chocolove cart with local delivery and store pickup

We didn’t just build it — we set them up to run it.

Going direct is more than a storefront. We built the store, set up the operations and trained the team — so launch day wasn’t a handover into the unknown.

01

Custom Shopify build

A fully custom storefront theme — designed around the brand, not adapted from a template.

02

Backend training

Hands-on training on catalogue management and order processing, so the team runs it day to day.

03

Shipping & payments

We set up and connected their shipping partners and payment gateways, end to end.

04

Local delivery & pickup

A pincode delivery checker, local delivery, Pan-India delivery and store pickup — wired into checkout.

05

GST-ready invoicing

Compliant billing and tax, set up for selling direct.

06

Reporting & insights

Dashboards for D2C sales, best-sellers and stock — so decisions stay data-led.

A brand-new revenue channel.

Chocolove went from B2B-only to a D2C brand with a storefront of its own — a repeatable channel that didn’t exist before.

B2B → D2C
New sales channel
D2C revenue / mo*
Online orders / mo*
Average order value*
Note

*Figures to be confirmed and filled in by you.

From corporate bulk orders to a D2C brand customers can shop, gift and collect — a new channel, built from scratch.

Selling B2B and ready to go direct? Let’s build your D2C brand.

We took Chocolove from B2B-only to a direct-to-consumer storefront — brand, UI, catalogue, payments and delivery, and trained their team to run it. We’d love to do the same for you.